Yumi Wilson

Associate Professor of Journalism
Area of expertise: 

Newspaper ethics

Racial issues

Social media and branding

Yumi Wilson specializes in social media and branding, offering workshops to nonprofit leaders, lawyers, educators, students and others across the country. Among her clients were journalists from Consumer Reports magazine and four major news outlets in China. Wilson is a former news reporter and editor for the San Francisco Chronicle, the Associated Press, the San Jose Mercury News, the Modesto Bee and the now-defunct Los Angeles Herald Examiner. She is also the recipient of the Fulbright grant and prestigious Knight-Wallace journalism fellowship. Most recently, she worked as a corporate communications manager at Linkedin, where she traveled around the world, teaching hundreds of journalists, executives, and employees how to build their brand on LinkedIn. During her three-year tenure, Yumi devised training sessions in Belgium, Canada, New York, Chicago and many other places. She also specialized in profile optimization for high-profile politicians and celebrities, including Carly Fiorina, Oprah Winfrey, chef Mario Batali and Bravo host Andy Cohen.
Highest Degree: 
B.A., Print Journalism, University of Southern California
Office Phone: 
(415) 338-1197