Bruce Heiman

Professor of International Business
Area of expertise: 

International business strategy and alliances

Innovation and creativity in business

Place branding/ public diplomacy

Strategic management

Conducting business in Europe

Startups and new venture formation

Coaching new venture leaders

Bruce Heiman is an expert on innovation in business, international business strategy and place marketing in which countries or regions market themselves to target audiences.
Highest Degree: 
Ph.D. Business and Public Policy, University of California, Berkeley
Office Phone: 
(415) 405-0596