Bruce Heiman

Associate Professor of International Business
Area of expertise: 

International business strategy and alliances

Innovation and creativity in business

Place branding/ public diplomacy

Strategic management

Conducting business in Europe

Startups and new venture formation

Coaching new venture leaders

About: 
Bruce Heiman is an expert on innovation in business, international business strategy and place marketing in which countries or regions market themselves to target audiences.
Highest Degree: 
Ph.D. Business and Public Policy, University of California, Berkeley
Office Phone: 
(415) 405-0596
Email: 
bruce.a.heiman@gmail.com