Professor of International Business
Area of expertise
International business strategy and alliances
Innovation and creativity in business
Place branding/ public diplomacy
Strategic management
Conducting business in Europe
Startups and new venture formation
Coaching new venture leaders
About
Bruce Heiman is an expert on innovation in business, international business strategy and place marketing in which countries or regions market themselves to target audiences.
Highest Degree
Ph.D. Business and Public Policy, University of California, Berkeley
Office Phone
(415) 405-0596
Email
bruce.a.heiman@gmail.com