Design

SFSU Design students create solutions to protect coastal habitat of bull kelp

Matt Itelson — Thu, 01 May 2025 15:00:43 +0000

SFSU Design students create solutions to protect coastal habitat of bull kelp

Author: Matt Itelson

May 1, 2025

Photo Credit: Photos by Damani “Phesto Dee” Thompson

Class partners with Nature Conservancy, creates products to present at BioDesign Challenge

Early one rainy morning in March, more than 25 San Francisco State University students departed together from campus for an all-day field trip to Mendocino County. Covering over 300 miles round trip, the excursion gave a School of Design class a hands-on view of the combative relationship between bull kelp and predatory sea urchins, teaming with The Nature Conservancy to design solutions restoring their natural habitat.

As the shoreline came into the horizon near the end of the bus trip up north, the wet weather suddenly turned sunny, clearing the way for a bright day of visits to the Noyo Center for Marine Science, the Mendocino Art Center, art galleries and studios and Portuguese Beach. Late in the afternoon, the bus turned around, reaching SFSU for drop-off after dark.

“It was exhausting, but inspiring and invigorating,” student Jonathan Blythe said. “It put the wind in our sails.”

The “Product Design II” class, offered in two sections, is dedicated this semester to developing new, sustainable ways to solve a problem on the North Coast tinted by climate-change: overpopulated sea urchins are preying on the bull kelp, destroying the ecosystem. Research by The Nature Conservancy finds that 96% of the kelp forest have disappeared in 10 years.

The students’ group projects have discovered a range of innovations. Blythe’s group is developing sea-wall traps to reintroduce more starfish into the Pacific Ocean near kelp restoration sites, where the starfish can prey on the sea urchin.

“I’ve always been interested in sustainable materials. This class has been a crash course in it,” said Blythe, a graduate student in Design. “It’s been helpful to gain the experience of bringing a product to fruition, by that means, that is less harmful to the planet.”

Another student, Huan Chang, is in a group creating an aquaculture system that converts the atmospheric carbon dioxide within sea urchins into calcium carbonate, which wineries can use in the fermentation process with efficiency and ecological sustainability. The group adds that uni, the edible portion of the urchin used to make sushi and other delicacies, makes a delightful pairing with wine.

“For the field trip, we prepared ahead of time what we needed to bring, what kinds of questions we should ask and how we can do field research,” Chang said. “It really excited me because talking with your classmates and the professors is quite different from what you feel and what you learn on site, especially from the scientists, the divers and the specialists in the field. It’s a totally different experience.”

The opportunity to conduct fieldwork attracted Design graduate student Blane Asrat to take “Product Design II” as an elective.

“We were able to examine the holdfasts of the bull kelp attached to the rocks. That attachment to the rocks and to the ocean floor was a significant part of our research,” she said. “Being able to see that in real life and pull the bull kelp apart from the rock and realizing it’s not coming off. Whatever adhesion that this is producing in nature is so strong that it’s almost fused.”

Student Damani “Phesto Dee” Thompson focused on documenting the day through sketches and photographs. As a platinum-selling recording artist with the Souls of Mischief and Hieroglyphics, he has traveled the world for decades, but from this field trip gained a deep appreciation for kelp and its importance in the ecosystem.

“Design is a roadmap for solving problems,” said Thompson, an Industrial Design major. “We’re dealing with the problem of the loss of the kelp along the coast, so they’ve contacted us as designers — not to make something cute and beautiful, but to figure out some kind of solution thinking outside the box.”

The course instructor, Assistant Professor Fernando F.S. Carvalho, aims to give students a deeper understanding of design processes and connect them with science. He has been impressed by the student groups for their confidence and ambition in engaging with scientific literature to develop products.

“They are incorporating science into their learning,” said Carvalho, noting many of the students are studying for a Bachelor of Science degree. “It will take them to the next level.”

Design Lecturer Faculty Josie Iselin (MFA, ’94) serves as a partner to the class through her ocean literacy campaign Above/Below.

“It’s been transforming,” Iselin said. “You really see the growth of the students.”

For the third straight year, one group from the class will travel to New York City in June to compete in the BioDesign Challenge, an annual international competition promoting integrated design, innovation and biotechnology. Funding from the MillerKnoll Foundation, SF State’s Institute for Civic and Community Engagement and donor Richard Ingalls have supported the class.

Tristin McHugh, the kelp project director for The Nature Conservancy’s California Oceans Program, gave an in-person presentation during the field trip at a major restoration site in Fort Bragg.

“I was really impressed with how bright and interested the students were. They showed up to the challenge,” she said. “They will have a very direct application in solving this problem now.”

Learn more about the SFSU School of Design.

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Alum’s design, illustration work represents Filipinos and the Bay

Matt Itelson — Tue, 17 Oct 2023 15:00:42 +0000

Alum’s design, illustration work represents Filipinos and the Bay

Author: Matt Itelson

October 17, 2023

Photo Credit: Paul Asper

Since drawing art in yearbooks in his youth, LeRoid David has wanted to make a positive impact through art

Long before his illustrations would be seen at restaurants and on television, LeRoid David drew art in school yearbooks. Not just the covers. Every year he would sign dozens of yearbooks with a personalized comic for his peers. Each piece used the same caricature-based style and humor that is discernable in his work today.

The San Francisco State University alumnus has a diverse client list. Fans have waved the cheer cards he created for NBC Sports from Oracle Park to Chase Center to Levi’s Stadium. Last year he designed the official San Francisco Giants T-shirt for Filipino Heritage Night. David’s digital caricatures are on signs for The Lumpia Co. restaurant, and his work appears in the 2003 superhero spoof film “Lumpia” plus the sequel “Lumpia with a Vengeance.”

The erstwhile Tower Records at the Stonestown Galleria is where David (B.A., ’03) first applied the skills he was learning at nearby San Francisco State. He created in-store displays and doodled on the whiteboard above the cash register.

David and the interviewer for this Q&A attended Burton High School in San Francisco together.

In high school, you were sketching comic art by hand for the yearbook, newspaper and even the senior class T-shirt.

I’ve always been an illustrator, going as far back when I was 3 years old growing up in San Francisco. I was always fascinated by product labels and logos, in addition to reading comics and watching cartoons.

LeRoid David’s digital illustrations of The Lumpia Co. of proprietors Alex Retodo and Earl “E-40” Stevens. Photo credit: courtesy of The Lumpia Co.

I’ll always remember you would take the time, upon anybody’s request, to sign their yearbook with a personalized cartoon.

That goes way back to elementary school. Around that age I realized that art can make a big impact. I saw the impact of creating something for someone and how it affects them emotionally. I got hooked to using art to make an impact. It gave me a feeling of wanting to do more.

To this day, I will get a message from old classmates, even people I haven’t seen since elementary school. They would go through their closet and find something that I did for them, and I don’t even remember it!

Tell us about your job at Tower Records and how it intersected with your SF State life.

I started out just like a regular cashier. Slowly over time, I got involved with the visual arts team. I would assist the store artists with a lot of the signage, and that’s when I would start to apply the design techniques I learned from class.

I stayed with Tower Records ’til the very end, which was 2006. I was able to move up and work for the regional office to do marketing and events locally for the Bay Area stores. My job was to propose music events, whether it’s album signings or even in-store performances.

Describe a class or a moment at SF State that had a major impact on your life.

Man, there were a lot of moments. The first thing that stands out is becoming part of DAI [the Design and Industry Department] at SFSU. It not only helped develop my skills as a designer, but it also helped me learn how to connect with my peers, learning how to network and how to be a better communicator.

The second thing at State was being part of FilGrad, the student-run Filipino graduation. At State I solely focused on my major and what I needed to do to graduate. Unfortunately, I didn’t have the opportunity to take other classes such as Ethnic Studies. I knew that SF State had a very strong Ethnic Studies program, especially when it came to Filipino American history, so I joined FilGrad as a way to connect with the Filipino American community.

Of course at the very end, we held a very special fundraiser: We hosted the premiere of the “Lumpia” movie at SF State. It was crazy, man, it was. It was a sold-out, standing-room crowd.

I’m a second-generation Filipino American. My parents immigrated to the U.S. when they were really young, so I didn’t grow up speaking Tagalog. I only knew what being Filipino was to food, pretty much. It wasn’t until my later years, and again, especially at SF State, where I learned about Filipino American history.

I saw that, as artists, that we, too, can also create — and be part of that history, too.

Learn more about SF State’s School of Design.

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Alum designs FDA-authorized app to treat fibromyalgia symptoms

Matt Itelson — Thu, 13 Jul 2023 15:20:00 +0000

Alum designs FDA-authorized app to treat fibromyalgia symptoms

Author: Matt Itelson

July 13, 2023

Photo Credit: Courtesy Swing Therapeutics

Nelson Mitchell developed his design mind as a graduate student at SF State

Learning to design furniture at San Francisco State University can lead to more careers than one may expect. For Nelson Mitchell, his master’s degree was the pathway to creating an innovative mobile app to treat fibromyalgia.

Mitchell, a user-experience designer, is head of design and co-founder of Swing Therapeutics. Earlier this year the Federal Drug Administration (FDA) authorized its app, Stanza, to be marketed to treat symptoms of fibromyalgia, a chronic pain condition that affects 10 million Americans. It is the first fibromyalgia digital therapeutic approved by the FDA. Available only by prescription, Stanza employs a form of cognitive behavioral therapy called acceptance and commitment therapy. It has proven effective in extensive randomized controlled trials and real-world studies, with 73% of patients demonstrating improvement in symptoms.

Stanza provides patients with a customized schedule of treatment, incorporating practices such as mindfulness and self-reflection throughout their daily routine. “It’s the therapist in your pocket,” Mitchell said.

Mitchell (M.A., ’10) entered San Francisco State as smartphones started to become a near necessity for daily life. Faculty and students already knew that enduring product design concepts would be key to success in the mobile software space.

“I was designing chairs and lamps and stuff like that, but SF State’s program was really great at teaching me the design process and how to think like a designer — how to come up with a hypothesis, test, iterate and refine the idea,” Mitchell said. “I took that and applied it to software and interface design.”

School of Design faculty such as Ricardo Gomes, Shirl Buss, Hsiao-Yun Chu and Nancy Noble gave Mitchell the tools and the freedom to explore his interests in depth.

“I felt like I had a new kernel, a new framework,” he said. “SF State gave me the chance to build it — and really build it in a way that I understood it. It’s like the difference between owning a bike and having someone else fix it versus being able to take it apart and put it back together.”

At his company, Mitchell is spreading the word about the Gator work ethic: “Nobody is going to work as hard for you as graduates from SF State,” he told his team. “These are people that we need to create opportunities for.”

One of Swing Therapeutics’ first in-house software engineers, Mantasha Khan, joined the company after completing her Computer Science degree from SF State. Khan (B.S., ’21) has a passion for creating technology solutions for health. She notes that Lecturer Jose Ortiz-Costa’s “Introduction to Database Systems” course provided her with an invaluable foundation of skills.

“I’ve been meaning to reach out to [Ortiz-Costa], just throw it out there, [to say that] you have helped me so much,’” said Khan, who attended SF State as an international student from India. “Everything you have taught has been helping me every single day in my work, so I’m very grateful.”

Learn more about the SF State School of Design and Computer Science Department.

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Student script wins national award from Broadcast Education Association

Matt Itelson — Wed, 03 May 2023 15:00:00 +0000

Student script wins national award from Broadcast Education Association

Author: Matt Itelson

May 3, 2023

Photo Credit: Courtesy of the Broadcast and Electronic Communication Arts Department

Jae Hamilton wrote raucous speculative episode of U.K. teen sitcom ‘Derry Girls’

What started as a class assignment has turned into a national award for a San Francisco State University student who has since graduated. Jae Hamilton is a first-place winner in the Broadcast Education Association (BEA) Festival of Media Arts. Her speculative script for an episode of the U.K. teen sitcom “Derry Girls” brings a raucous yet thoughtful twist to a Catholic girls school in Northern Ireland in the 1990s.

Hamilton (B.A./B.S., ’22) is among 300 student winners, representing 82 colleges and universities nationwide. They were honored at an awards ceremony at the festival on April 17 in Las Vegas. BEA is a leading international academic media organization that drives insights, excellence in media production and career advancement for educators, students and professionals.

Hamilton wrote the script last fall as an assignment in Broadcast and Electronic Communication Arts (BECA) 470: “Dramatic Writing for Television and Electronic Media.” The plot takes the “Derry Girls” protagonists to a shop in town where one of the characters gets in a dispute with the owner for overcharging for candy. In the episode’s secondary plotline, Hamilton takes the Derry girls as far from their comfort zone as she thought possible: to a museum exhibition of Robert Mapplethorpe photographs, showcasing his trademark provocative images of nude men.

“It’s hijinks, but the basis is taking care of your own and standing up for what you feel is injustice,” Hamilton said. “I wrote it because it’s funny, but it’s also about self-acceptance. Even though they are very simple characters, they deal with lots of different emotions and themes.”

A double major in Visual Communication Design and Creative Writing, Hamilton entered San Francisco State as a transfer student after a career as a theatre props technician in Atlanta. She is pursuing a career in video game design, and her passion is writing plays.

“Writing is my happy place. It always has been,” Hamilton said.

Hamilton is not the only member of the SF State community to be honored at the BEA festival. Her BECA 470 instructor from last fall, Associate Professor Marie Drennan, garnered Best of Competition in the Mini-Episodic/Webisode category of the faculty scriptwriting competition.

Learn more about the SF State Broadcast and Electronic Communication Arts and Creative Writing departments and the SF State School of Design.

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